Honda Corporate Social Responsibility Identify a retail brand that you believe is socially or ethically responsible. One of my favorite brands is Honda. My very first car was a 2007 Honda Accord and the next car I will purchase is most likely going to be another Honda. According to their website, Honda strives to be […]
Read more "Green for Profit or Green for the Environment?"Microsoft and Apple have been rivals in personal computing systems for decades. As a result of this rivalry for dominance over the technological industry, the consumer market has seen huge developments and advancements in this industry. When it comes to licensing agreements, such as Windows OS and Microsoft Productivity Suites, Microsoft is king. However, Apple […]
Read more "Top Dog Versus Underdog – Microsoft Vs. Apple"In the case study article, what market segments were identified and what segmentation strategies were implemented? After reviewing the case study “Under Armour’s Willful Digital Moves,” the market segments that Under Armour specifically targets is athletic clothing for men and women. When it comes to segmentation strategies, businesses have access to numerous strategies for positioning […]
Read more "Under Armour: Where Do We Go From Here?"What type of consumer are you? According to the textbook, there are primarily two types of consumers, Individual and Organizational (Kardes, Cronley, & Cline, 2012). I would have to classify myself as an individual consumer. Since I am 22 years old, growing up a good portion of my purchase decisions depended on whether or not […]
Read more "Consumer Who? Consumer You!"
Marketing Program Blog 