Preliminary Findings and Limitations: Nike Product Concept

How does the market research you have so far done support your chosen organization’s objectives? Nike’s organizational objectives include bringing inspiration and innovation to every athlete* in the world, (*If you have a body, you are an athlete), and creating sustainable innovation (About Nike). At Nike the company believes sustainable innovation is a catalyst for […]

Read more "Preliminary Findings and Limitations: Nike Product Concept"

Research Strategy for Farmers

Farmers Insurance is an American insurance group of automobiles, homes, and small businesses, and also provides other insurance and financial services products. Farmers Insurance is very popular with consumers who want the experience of working with an agent to handle all of their insurance needs. These consumers are also generally considered confident planners because these […]

Read more "Research Strategy for Farmers"

Rebranding LEGO

For every organization, being able to successful manage their brand image is vital to ensuring the continued success of the organization. The company I analyzed in my discussion was LEGO. LEGO has been able to remain relevant for the past 85 years now. The reason why LEGO was able to achieve this is due to […]

Read more "Rebranding LEGO"


Write about the company you select for your project, explaining why you chose that company. For my final project I would like to create a product for Nike. What made me want to do my project on Nike is because I have always been interested in playing sports, mainly for fun, and exercising. I am […]

Read more "Nike"

Marketing Perspective

What do you notice about this type of marketing? The type of marketing that was featured in the article from 60 minutes focused on branding, visual identity and spontaneity. This new trend is exploding on mobile devices, and is primarily set off by young people who have attracted a large number of fans and followers […]

Read more "Marketing Perspective"