Whirlpool: Consumer-Driven Social Media What was done successfully to meet the wants and needs of the target audience? Whirlpool is a company that strives to create advanced technology in ways that consumers want and need. Before when people would engage with Whirlpool, it was due to product complaints, however, Whirlpool wanted to evolve the conversation […]Read more "Effectively Impacting the Consumer Through Digital Media"
In the case study article, what market segments were identified and what segmentation strategies were implemented? After reviewing the case study “Under Armour’s Willful Digital Moves,” the market segments that Under Armour specifically targets is athletic clothing for men and women. When it comes to segmentation strategies, businesses have access to numerous strategies for positioning […]Read more "Under Armour: Where Do We Go From Here?"
What sites and/or applications do you visit most often? Describe the sites and applications that you identify. In today’s society there are numerous websites and applications that people can use for virtually anything. There are sites and apps for staying in contact with friends and family, there are sites and apps that allow users to […]Read more "A day in my life using digital media:"
What type of consumer are you? According to the textbook, there are primarily two types of consumers, Individual and Organizational (Kardes, Cronley, & Cline, 2012). I would have to classify myself as an individual consumer. Since I am 22 years old, growing up a good portion of my purchase decisions depended on whether or not […]Read more "Consumer Who? Consumer You!"